In August 2023, Hawaii was hit by one of the worst series of wildfires in recent US history. This immense tragedy hit especially close to home for our co-founder Steph. She was born & raised in O’ahu, HI, and has cherished memories of visits to Maui and the town of Lahaina.

We launched a blanket giveback campaign to help support the families and communities who suffered such a big loss in the fires. For every Island Sand or Coastal Blue Heritage Blanket purchased, we donated $30 to the Hawai'i Community Foundation. We were able to exceed our original donation goal, raising $2,000!