In January 2025, a series of devastating wildfires spread through Southern California. We kept close contact with our friends and colleagues in the area, including our pillow manufacturing team and their families. Authenticity50 also has its roots in Los Angeles, so we knew we needed to play our part in supporting this city.

For every Custom Comfort Pillow sold, we donated $10 to the California Fire Foundation. This organization has been providing emotional and financial support to California firefighters and the communities they protect since 1987. By the end of the weekend, we raised $1,100.